Case study — Franklin Templeton
Modernizing a 75-year-old brand.
“Your trusted partner for what's ahead™”
Franklin Templeton has one of the strongest legacies in global finance. Their team came to us with a clear goal: enable the stock to trade at a tech multiple. Our challenge wasn't just to promote the Innovation Team's digital asset products, but to reshape how the market viewed the company holistically.
Campaign #1
Leading the World to a New Financial Future
380M+ Total Reach
Bylines in Fortune & American Banker
46K+ Video Views
Campaign #2
The Future of Portfolios
123M+ Total Reach
48% of Mentions Tied to Digital Assets
9K+ Video Views
+353M
Viewers reached through top-tier broadcast & podcast channels
+700M
Readers, through features, exclusives, and impact in print
410K+
Social impressions, 10K+ engagements
A series of executive bylines, including one by Max Gokhman, positioned Franklin Templeton as a trusted voice in digital assets, bridging crypto-native and traditional finance audiences.
How did we do?
Market Positioning
Reframed the company as a financial tech leader, aligning messaging with major narratives in tokenization, digital assets, and on-chain finance.
Tier-One Media Visibility
Secured consistent coverage across top finance, tech, and crypto outlets, placing Franklin Templeton's innovations in front of investors, analysts, and institutional audiences.
Molding Leaders
Developed clear, compelling messaging for executives to translate these innovations into credible, market-relevant insights.
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