Your growth plan
for your next
three steps.

Micro-KOLs are where we start. They're the most efficient way to spend early, buying real reach without inflating cost per impression.

As budget allows, we step that up into a brand-ambassador approach: fewer, deeper relationships with creators who carry your voice consistently, instead of posting once and moving on.

Alongside that, we'll design incentive structures that reward your own users for creating UGC, so organic content becomes a growth channel you own, not just one we pay for.

Budget follows the stage you're in, not a flat rate.

Early on, while beta is closed, spend stays lean, concentrated on social and creative support plus small micro-KOL campaigns built to grow your following and fill the beta list. Overspending here is a real risk: it pulls in people who show up, find nothing to do yet, and leave for good.

Once the beta opens, we shift into a more aggressive posture, with broader-market paid spend and budget scaling to match. Every campaign comes to you first for approval, with estimated spend and performance targets attached, so nothing moves without your sign-off.

We're intentionally not the ones running day-to-day Discord or Telegram management in this program.

Community moderation on those platforms is high-touch and constant. It doesn't scale efficiently through an agency model, and paying us to staff it would push your cost structure up without a clear return at this stage.

Our recommendation: your team owns that channel directly. It keeps costs down, and it keeps your most engaged users talking to you, not to us. We'll stay closely looped in on strategy, tone, and content support so it never feels disconnected from everything else we're building.