Case study — EigenDA

Using DA as a pure play.
…Obsessively.

The EigenDA team asked us to help them gain ground on market leaders like Celestia and Avail. Their competitors were marketing via buzzwords, modularity, scalability, efficiency. They weren't clear about their core utility: DA. That insight became the foundation of our creative campaign.

Creating contrast.

The competition was a low-end buffet. Lots of options, but nothing good. EigenDA was “Jiro Dreams of Sushi,” obsessed with one, specific dish. Just swap the sushi for DA.

The competition: a low-end buffet, lots of options, nothing good — The competition

EigenDA: Jiro Dreams of Sushi, obsessed with one specific dish — EigenDA

Brand persona: monomania.

EigenDA's brand persona was modeled after famous monomaniacs, obsessive, ingenious, and not-altogether sane. Visual evolution, not revolution: we transformed the brand without touching its name, logo, fonts or colors, paring down complexity to accentuate the Monomania theme.