Case study — FAN.io

Building a vibrant sports arcade.

We knew that FAN.io would need a bold and confident brand identity to stand out amongst the crowded gambling spaces in both sports betting and crypto. But to attract non-crypto natives, it needed an approachable, user-friendly feel that didn't intimidate anyone from trying the platform. Partnering closely with their team, we crafted the brand from the ground up to create a dynamic and versatile identity that embodies the energy of both the sports and crypto worlds.